Get ready to market your school counseling program! Recently, I was amazed at the marketing efforts of my local library. They have snazzy graphics, videos, and professional quality marketing tools. I realized that libraries are fighting to stay open and the more people they get through their doors, the more likely they are to continue to receive funding. This is not unlike school counseling programs. If our stakeholders – administration, teachers, parents, and students don’t see the value in what we do, our positions will be cut or our time will be filled with non-counseling duties.
One fun and easy way to share your data is through a “counseling by the numbers” page. You can share this on your website, in your PTA newsletter, or through a video. Don’t think you can make a video? Sure you can! I am going to show you how I made this video and, trust me, it’s easy:
One fun and easy way to share your data is through a “counseling by the numbers” page. You can share this on your website, in your PTA newsletter, or through a video. Don’t think you can make a video? Sure you can! I am going to show you how I made this video and, trust me, it’s easy:
I used the Legend App on my iPhone (available on android). It also works on iPad as well. In the Legend App, you will add your text and choose a photo if you’d like. Click next and choose the little video of your text that you like best. Seriously, it’s that easy. To save the video, click the three dots in the bottom right hand corner and select “save video.” You can add colors to the text as well. Pro tip: if you add colors, choose the same colors for all the text videos you create.
Create as many or as few text videos as you’d like. In my example, I have the following:
You can see my entire “counseling by the numbers” page on my old school website. Once you have created all of your videos, open iMovie. Click the giant + sign to start a new movie. Choose movie (not trailer) from the pop up menu. Choose all of the videos that you made in the Legend app (see my list above) and iMovie will automatically put all of them together in a movie. Drag and drop the snippets to put them in the order you want. If you want music, click the gear icon and select “theme music.” The theme photos above change the music. Once you have the movie you want, select “done” in the upper left hand corner. To download, click on the square with the arrow to choose “save video.”
Need some photos?
Create as many or as few text videos as you’d like. In my example, I have the following:
- Name of school
- “by the numbers”
- Achievement Group data
- Attendance data
- Number of individual counseling students and sessions
- Number of counseling groups and topic-based lunch bunches
- “One Amazing Year”
You can see my entire “counseling by the numbers” page on my old school website. Once you have created all of your videos, open iMovie. Click the giant + sign to start a new movie. Choose movie (not trailer) from the pop up menu. Choose all of the videos that you made in the Legend app (see my list above) and iMovie will automatically put all of them together in a movie. Drag and drop the snippets to put them in the order you want. If you want music, click the gear icon and select “theme music.” The theme photos above change the music. Once you have the movie you want, select “done” in the upper left hand corner. To download, click on the square with the arrow to choose “save video.”
Need some photos?
Tada! You’re done. Now you can share on your website, on twitter, or anywhere you like. I suggest creating a short video of 1 minute or less to make it more likely for people to take the time to watch.
Here’s another example of a video I made about School Counselors:
Here’s another example of a video I made about School Counselors:
So, give it a try! Share your video with the world and make sure to tag me so that I can see them :)
